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Website audits, SEO and digital marketing

Understand how your website is performing, identify opportunities for improvement and get help putting the changes into practice.

Cloud Gray provides website audits, search engine optimisation and digital marketing services for businesses looking to improve their online presence. Whether you need an independent assessment of your website, ongoing SEO work or someone to manage your advertising, we can help.

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Website audits

A website audit provides a detailed assessment of your website.

Key areas

  • Technical health: Broken links, errors, redirects and indexing issues.
  • Website performance: Loading speed, performance metrics and areas for improvement.
  • Search engine optimisation: Page titles, metadata and schema, headings, internal links and other on-page fundamentals.
  • Content and structure: How information is organised and opportunities to improve existing pages.
  • Accessibility and usability: Potential issues affecting how visitors navigate and use your website.

Find out what needs improving.

Audits cover website health and performance, with a basic SEO assessment included. This provides a useful starting point for understanding your website's strengths, weaknesses and areas that need attention.

We examine your website, investigate potential problems and document our findings in a written report. The report includes screenshots, graphs and other supporting information where relevant, along with clear recommendations for what to address and why.

Website audit

A report with practical recommendations

You'll receive a written report explaining what we've found, why it matters and what we recommend doing next.

The audit is a one-off service. If you'd like Cloud Gray to carry out the recommended improvements, we'll quote for that work separately based on what's involved.

This gives you a clear picture of your website before deciding which changes to make, when to make them and who should do the work.

Request a website audit

Search engine optimisation

Improve your visibility in search.

SEO involves more than fixing a few technical issues. It requires ongoing work on your website's content, structure and technical foundations to help search engines understand your pages and connect them with relevant searches.

Cloud Gray provides SEO services focused on improving your website itself. Depending on your requirements, this can include technical changes, on-page optimisation, content improvements and site structure. We also consider how your content is understood and surfaced by AI-powered search tools, alongside traditional search engine optimisation.

Optimisation services

  • Technical SEO improvements
  • On-page optimisation and metadata
  • Content structure and internal linking
  • Search engine crawlability and indexing
  • Improvements to content clarity and relevance
  • Optimisation for AI-powered search and discovery

SEO work is generally provided as a package, with the scope based on your website and priorities. We'll discuss what's needed and recommend an approach suited to your requirements.

Digital marketing

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Manage your advertising without the guesswork.

Paid advertising can help put your business in front of potential customers, but campaigns need to be set up properly and monitored to make the most of your budget.

Cloud Gray provides digital advertising services, with a focus on Google Ads campaign management. We can help manage campaigns, review their performance and make adjustments based on the results.

Marketing services

  • Google Ads setup and management
  • Campaign and keyword research
  • Ad copy and campaign improvements
  • Conversion tracking and performance monitoring
  • Ongoing campaign reviews and optimisation

Advertising management is generally provided as a monthly package, with the scope agreed upfront. Advertising spend is separate from our management fees.

Audits

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Not sure where to start?

If you're unsure what your website needs, a website audit is a good starting point. You'll receive a report outlining the issues we've found and the improvements worth considering. If you already know you need help with search visibility or paid advertising, we can discuss an SEO or digital marketing package.

Get in touch to talk through your requirements.

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